Dr Peter Cruickshank P.Cruickshank@napier.ac.uk
Associate Professor
WhatsOnScotland
People Involved
Project Description
Based on a review of their existing information systems and plans, we worked with What's On Scotland to evaluate their information strategy with a focus on social media and other technologies which would turn the process of contacting clients on its head and create demand through incoming calls and contact rather than outgoing calls.
The resulting business focuses development strategy identified a number of key areas for functionality innovation and improvement on the internet
presence, which will allow the company to move safely to a customer self-service model.
| Type of Project | P05 - Government Research Grants |
|---|---|
| Status | Project Complete |
| Funder(s) | Scottish Funding Council |
| Value | £5,000.00 |
| Project Dates | Apr 21, 2014 - Jul 31, 2014 |
| Partner Organisations | What's On Publications Ltd |
You might also like
Mallzee Feasibility Study Oct 26, 2012 - Jan 10, 2013
We carried out prototype development support by research to demonstrate the potential of use of social network data on customers, their interests and relationships to provide an enhanced service.
Hyperlocal engagement Sep 1, 2014 - Dec 31, 2014
A Community of Practice was found supporting the digital engagement practitioners in the neighbouring CCs, and that this is situated within a context of interested non-practitioners who share knowledge with practitioners.
However, the Community of...
Read More about Hyperlocal engagement.
Career information literacy and decision-making Oct 1, 2019 - Dec 31, 2023
The main aim of this doctoral study is to generate new knowledge on career development learning with reference to decision-making amongst young people in S2-S6 preparing for their lives beyond school education. As well as developing theoretical insig...
Read More about Career information literacy and decision-making.
Sentinel: Security alert level automation Nov 1, 2021 - Jan 31, 2022
Prototype a SaaS platform for automation of risk assessment, management and associated security alerts as a service in high risk areas of the world. The core will be implementation of a prototype machine learning platform, together with development...
Read More about Sentinel: Security alert level automation.
TRUST AND PRIVACY PRESERVING COMPUTING PLATFORM FOR CROSSBORDER FEDERATION OF PERSONAL DATA Jul 1, 2022 - Dec 31, 2025
As we live in a data-driven era, the emergence of interdisciplinary, geographically dispersed, data repositories, is inevitable. The fact that these repositories do not necessarily abide with existing interdisciplinary data representation standards,...
Read More about TRUST AND PRIVACY PRESERVING COMPUTING PLATFORM FOR CROSSBORDER FEDERATION OF PERSONAL DATA.