Green new product development and supplier involvement: strategic partnership for green innovation
(2012)
Journal Article
Lee, K. H., & Kim, J. W. (2012). Green new product development and supplier involvement: strategic partnership for green innovation. International Journal of Innovation and Sustainable Development, 6(3), 290. https://doi.org/10.1504/ijisd.2012.047841
Integrating environmental concerns into New Product Development (NPD) have become a strategic issue for corporate competitiveness. Despite increasing attention of green products in supply chain management, there is a gap between emerging green NPD a... Read More about Green new product development and supplier involvement: strategic partnership for green innovation.