Dr Paria Zamanfashami

Biography	Dr. Paria Zamanfashami is a lecturer in Marketing Department, at Edinburgh Napier University. Apart from academic teaching experience in Branding and Marketing Management modules, in her journey, she was engaged in doing research and practical marketing projects consultancy. In terms of research, her interests include e-WOM, digital content marketing, brand engagement, etc., focusing on technology development, especially Metaverse. From the perspective of practical marketing activities, she was a consultant and strategist in different branding and digital marketing projects. She received her PhD from the Marketing Department, Faculty of Social and Economics, Alzahra University, Tehran, Iran.
Research Interests	Branding, Digital Marketing, Content Marketing, Bibliometric

Biography

Dr. Paria Zamanfashami is a lecturer in Marketing Department, at Edinburgh Napier University. Apart from academic teaching experience in Branding and Marketing Management modules, in her journey, she was engaged in doing research and practical marketing projects consultancy. In terms of research, her interests include e-WOM, digital content marketing, brand engagement, etc., focusing on technology development, especially Metaverse. From the perspective of practical marketing activities, she was a consultant and strategist in different branding and digital marketing projects.
She received her PhD from the Marketing Department, Faculty of Social and Economics, Alzahra University, Tehran, Iran.

Research Interests

Branding, Digital Marketing, Content Marketing, Bibliometric