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Biography Grigoria (known as Greta) joined the Edinburgh Napier University as a Lecturer in August 2022. Grigoria has previously delivered Financial Accounting and Auditing courses at the Athens University of Economics and Business, and the Metropolitan College (Greece).

Grigoria holds a bachelor’s degree in Business Administration from the University of Piraeus, a Master’s degree in Accounting and Finance and a PhD in Accounting from the Athens University of Economics and Business.

During her PhD studies, she has published a research paper at the International Review of Financial Analysis (ABS Ranking: 3*). Grigoria has also two publications in Greek professional magazine/financial press. Her research interests focus on market-based accounting research, financial analysis, equity valuation, and financial accounting.

Grigoria has presented her research papers in significant number of national and international peer-reviewed conferences including the European Accounting Association (EAA) Annual Congress and The International Journal of Accounting (TIJA) Symposium.
Research Interests Market-based Accounting Research, Equity Valuation, Fundamental Analysis, Financial Analysts
PhD Supervision Availability Yes
PhD Topics My Ph.D. thesis comprises the following three main parts: i) the first part examines the Sum-of-the-Parts (SOTP) valuation framework and the usefulness of IFRS 8 in identifying the operating segments within a SOTP-based valuation exercise; ii) the second part examines the valuation properties and the implementation issues of HSBC’s Rating-to Economic-Profit (REP) as well as its ability to justify financial analysts’ target prices; and iii) the last part examines the valuation methods that financial analysts use to value firms with a going-concern audit opinion and the impact of Covid-19 on the ongoing operations of the firms.