Overview

Dr Fan Cleverdon Lu

Biography	Dr Fan Lu is a lecturer in Marketing at The Business School at Edinburgh Napier University. Her research lies on omnichannel operations and marketing, integrating brick-and-mortar stores and online channels to deliver a seamless shopping experience. She has many years of industrial working experience in the retail-related sector. She has led different government-funded projects and developed case studies as part of her Knowledge Transfer Partnership (KTP) project funded by Innovation UK.
Research Interests	My research focuses on omnichannel operations and marketing, integrating brick-and-mortar stores and online channels to deliver a seamless shopping experience. My studies look into innovative business models and technologies in the era of Retail 4.0. I recently explored the influence of omnichannel on brick-and-mortar stores, retail services, operations and supply chain networks. My research involves a mix of quantitative and qualitative methods.

Biography

Dr Fan Lu is a lecturer in Marketing at The Business School at Edinburgh Napier University. Her research lies on omnichannel operations and marketing, integrating brick-and-mortar stores and online channels to deliver a seamless shopping experience. She has many years of industrial working experience in the retail-related sector. She has led different government-funded projects and developed case studies as part of her Knowledge Transfer Partnership (KTP) project funded by Innovation UK.

Research Interests

My research focuses on omnichannel operations and marketing, integrating brick-and-mortar stores and online channels to deliver a seamless shopping experience. My studies look into innovative business models and technologies in the era of Retail 4.0. I recently explored the influence of omnichannel on brick-and-mortar stores, retail services, operations and supply chain networks. My research involves a mix of quantitative and qualitative methods.