How to transform ‘unknows’ into ‘knows’ in extremely uncertain markets? An MNE case study in the Palestinian mobile phone sector
(2025)
Presentation / Conference Contribution
Alaydi, S., & Tang, Y. K. (2025, April). How to transform ‘unknows’ into ‘knows’ in extremely uncertain markets? An MNE case study in the Palestinian mobile phone sector. Paper presented at 51st Academy of International Business - UK & Ireland Chapter 2025, University of Surrey
Multinational enterprises (MNEs) face significant risks and uncertainties in foreign markets, impacting their operations, strategies, and overall performance. This case study of an MNE in the Palestinian mobile phone sector investigates how MNEs can... Read More about How to transform ‘unknows’ into ‘knows’ in extremely uncertain markets? An MNE case study in the Palestinian mobile phone sector.