Dr Anna Watson's Outputs (2)

Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes (2013)
Journal Article
Dada, O., & Watson, A. (2013). Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes. European Journal of Marketing, 47(5/6), 790-812. https://doi.org/10.1108/03090561311306877

Purpose
The purpose of this paper is to understand the franchisor's perception of the role of entrepreneurial strategic orientation (EO) – innovative, risk‐taking, and proactive actions – within the special case of franchised firms, given the opposi... Read More about Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes.

The moderating influence of HR operational autonomy on the entrepreneurial orientation–performance link in franchise systems (2013)
Journal Article
Grünhagen, M., Wollan, M., Dada, O., & Watson, A. (2014). The moderating influence of HR operational autonomy on the entrepreneurial orientation–performance link in franchise systems. International Entrepreneurship and Management Journal, 10, 827-844. https://doi.org/10.1007/s11365-013-0270-7

This study investigates the concept of HR Operational Autonomy, i.e., the freedom a franchisor offers to franchisees throughout the system with regards to their creation of HR practices. It is shown to have a significant positive moderating effect on... Read More about The moderating influence of HR operational autonomy on the entrepreneurial orientation–performance link in franchise systems.