Dr Megan Crawford
| Biography | I work in Data Science and Scenario Planning. My research looks into how individuals and organisations frame and make decisions about the future (biases), structured group techniques (optimisation), and strategy development (impact), with a specialisation in AI integration. My work takes behavioural and complexity science approaches that aim at advancing the UN Sustainable Development Goals. I earned my PhD in Management Science at the University of Strathclyde, MSc in Behavioural & Economic Sciences at Warwick University. I am Principal Investigator of research lab, Futures and Analytics Research (FAR) Hub, and Deputy Lead of Enterprise Data Intelligence & Analytics in the Business School's newest research centre, Centre for Business Innovations and Sustainable Solutions (CBISS). In 2023, our team secured membership to the prestigious Turing University Network, part of the Alan Turing Institute (the UK's National Institute for AI and Data Science), where I serve as Turing Academic Liaison for the Business School. Open to doctoral supervision. |
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| Research Interests | Scenario planning Futures-thinking Foresight Strategy & Planning Heuristics, Biases Behavioural economics Choice theory Decision science |
| Scopus Author ID | 56646694500 |
| PhD Supervision Availability | Yes |
| PhD Topics | My research explores the efficacy of scenario planning, scenario thinking, and futures thinking. I am interested in how we can apply psychological and behavioural economic theories to help detect, measure, and model various cognitive biases employed during the process of thinking, planning, and strategising for the future. I am particularly interested in using mixed-method designs, which borrow from both quantitative and qualitative perspectives. My aim is to help inform better policy development and sustainable practices. |