Internal Perceptions of Employer Branding: A Review and Conceptual Framework
(2019)
Presentation / Conference Contribution
Sinclair, K., Martin, G., & Bushfield, S. (2019, September). Internal Perceptions of Employer Branding: A Review and Conceptual Framework. Presented at BAM 2019, Aston University, Birmingham
This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which inv... Read More about Internal Perceptions of Employer Branding: A Review and Conceptual Framework.