Internal Perceptions of Employer Branding: A Review and Conceptual Framework
Sinclair, Katie; Martin, Graeme; Bushfield, Stacey
Dr Stacey Bushfield S.Bushfield@napier.ac.uk
This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which involved looking inside the organisation to build more effective employer brands. Thus, it aims to provide a basis to better understand definitions and operationalizing of employer branding in practice.
Sinclair, K., Martin, G., & Bushfield, S. (2019). Internal Perceptions of Employer Branding: A Review and Conceptual Framework. In The Conference Proceedings from the 2019 British Academy of Management Conference
|Conference Name||BAM 2019|
|Conference Location||Aston University, Birmingham|
|Start Date||Sep 3, 2019|
|End Date||Sep 5, 2019|
|Publication Date||Sep 5, 2019|
|Deposit Date||Feb 23, 2023|
|Book Title||The Conference Proceedings from the 2019 British Academy of Management Conference|
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