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Internal Perceptions of Employer Branding: A Review and Conceptual Framework

Sinclair, Katie; Martin, Graeme; Bushfield, Stacey

Authors

Katie Sinclair

Graeme Martin



Abstract

This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which involved looking inside the organisation to build more effective employer brands. Thus, it aims to provide a basis to better understand definitions and operationalizing of employer branding in practice.

Presentation Conference Type Conference Paper (Published)
Conference Name BAM 2019
Start Date Sep 3, 2019
End Date Sep 5, 2019
Publication Date Sep 5, 2019
Deposit Date Feb 23, 2023
Book Title The Conference Proceedings from the 2019 British Academy of Management Conference