Internal Perceptions of Employer Branding: A Review and Conceptual Framework

Sinclair, Katie; Martin, Graeme; Bushfield, Stacey

Abstract

This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which involved looking inside the organisation to build more effective employer brands. Thus, it aims to provide a basis to better understand definitions and operationalizing of employer branding in practice.

Citation

Sinclair, K., Martin, G., & Bushfield, S. (2019). Internal Perceptions of Employer Branding: A Review and Conceptual Framework. In The Conference Proceedings from the 2019 British Academy of Management Conference

• Conference Name: BAM 2019
• Conference Location: Aston University, Birmingham
• Start Date: Sep 3, 2019
• End Date: Sep 5, 2019
• Publication Date: Sep 5, 2019
• Deposit Date: Feb 23, 2023
• Book Title: The Conference Proceedings from the 2019 British Academy of Management Conference