The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs
(2019)
Presentation / Conference Contribution
Setkute, J., & Kurtzke, S. (2019, July). The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. Presented at Academy of Marketing Conference: 'When you tire of marketing you tire of life', Regent's University London, London
The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites being the main channel.