Dr Ashleigh Logan-McFarlane
| Biography | Dr Ashleigh McFarlane is a Lecturer in Marketing and Co-Chair of the Academy of Marketing Visual Methods Research (SIG). She received her ESRC funded PhD from the University of Strathclyde and is a Fellow of the Higher Education Academy. Ashleigh’s research explores societal issues related to consumer behaviour and marketing. Her expertise in digital, ethnographic methods reveals how emerging behaviours in digital spaces are shaping marketplace behaviours. Her research focuses on influencers, market dynamics, labour, fashion marketing and visual methodologies. This is reflected in her teaching on undergraduate and postgraduate modules. Ashleigh’s research has appeared in international peer-reviewed journals including: European Journal of Marketing, Public Relations Review, Journal of Business Research, Journal of Fashion Marketing and Management etc. Her work has been presented at leading peer-reviewed conferences in Consumer Behaviour internationally. Ashleigh also has connections with a number of organisations specialising in understanding emerging consumer behaviours in digital contexts. |
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| Research Interests | Influencers, market dynamics, labour, fashion marketing and emerging digital communities. Interpretive qualitative research methods including: ethnography, depth interviews, visual and textual analysis and, netnography. |
| PhD Supervision Availability | Yes |
| PhD Topics | Influencers Market dynamics Labour Fashion Emerging digital consumer communities Gender and identity |