Customer retention through the equal incorporation of continuous improvement(CI), culture and customer service
(2013)
Thesis
McCrory, B. Customer retention through the equal incorporation of continuous improvement(CI), culture and customer service. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6439
Customer retention has long been considered an important element in achieving competitive advantage for business organisations. The increasingly turbulent economic environment has brought this again to the fore for many organisations.
Through the de...
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