Reframing Scottish Football: Strategy and the short-term nature of the football industry
(2016)
Thesis
Robertson, S. (in press). Reframing Scottish Football: Strategy and the short-term nature of the football industry. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/id/eprint/10407
Despite football being deeply entrenched in Scottish culture it is under-researched from a business perspective. This research develops a conceptual framework that views professional football clubs from a number of different perspectives. It draws on... Read More about Reframing Scottish Football: Strategy and the short-term nature of the football industry.