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Dr Laura Gerard's Qualifications (5)

External Examiner Training with Advance HE
Other Qualification

Status Complete
Years 2024
Awarding Institution Advnace HE

Doctor of Philosophy
Doctorate

Status Complete
Part Time Yes
Years 2012 - 2020
Project Title An analysis of sustainable leadership challenges and prospects in Scottish Higher Education
Project Description The aim of this PhD thesis is to explore the challenges in and prospects for achieving sustainable leadership within public organisations from a leaders perspective.
The foci surrounds leaders perceptions of sustainable leadership in order to scrutinise their perceived barriers and prospects of the concept within public organisations where three case studies within the public sector will be explored in order to evaluate differences between them and ensure that the research can gain an overall public organisational sector perspective.
Awarding Institution Edinburgh Napier University
Director of Studies Janice McMillan
Thesis An analysis of sustainable leadership challenges and prospects in Scottish Higher Education

Marketing and Management
Bachelor's Degree

Status Complete
Years 2007 - 2010

Human Resource Management
Master's Degree

Status Complete
Years 2010 - 2011
Project Title Norton House Hotel and Spa/Hand Picked Hotels: A critical evaluation of the employer branding and its impact on employee engagement
Project Description The aim of this research study is to critically evaluate the impact employer branding has upon levels of employee engagement. It examines both concepts highlighting gaps in academia and offering causal links surrounding the employee experience within organisations. Norton House Hotel and Spa, a member of Hand Picked Hotels, was the focal case study for this study with the brand behaviours of the organisation considered in terms of how they impact and inspire individuals. This exposed the key role management must play in inspiring and motivating individuals, however currently this role is not being fully utilised. Additional key drivers of employee engagement, such as the organisation and communication were explored, which revealed interesting findings and these have been explored through the research analysis and recommendations. Nevertheless the employer branding strategy within Norton House Hotel and Spa does have a huge impact upon individuals and demonstrates a number of strong characteristics of the concept, which is supported by the fact that 77% of employees feel engaged with the organisation, with a tremendous 91.6% committed to achieving the goals of Hand Picked.
Awarding Institution Edinburgh Napier University
Director of Studies Lesley McLean

Teaching and Learning in Higher Education
Postgraduate Certificate

Status Complete
Years 2012 - 2014