An exploratory study of consumption emotion in services.
(2003)
Journal Article
Mudie, P., Cottam, A., & Raeside, R. (2003). An exploratory study of consumption emotion in services. Service Industries Journal, 23(5), 84-106. https://doi.org/10.1080/02642060308565625
This article addresses the significance of emotions in the consumption of services. There has been little investigation of emotions in services. This study attempts a general examination of consumers' emotional experiences across four quite distinct... Read More about An exploratory study of consumption emotion in services..