Consumer-Driven racial stigmatization: The moderating role of race in online consumer-to-consumer reviews
(2022)
Journal Article
Azer, J., Anker, T., Taheri, B., & Tinsley, R. (2023). Consumer-Driven racial stigmatization: The moderating role of race in online consumer-to-consumer reviews. Journal of Business Research, 157, Article 113567. https://doi.org/10.1016/j.jbusres.2022.113
Marketing studies highlight the importance of recognizing different cultures and suggest that race plays an integral role in the functioning and ideological underpinnings of marketplace actions. Nevertheless, this role remains understudied in researc... Read More about Consumer-Driven racial stigmatization: The moderating role of race in online consumer-to-consumer reviews.