Value co-creation in industrial AI: The interactive role of B2B supplier, customer and technology provider
(2021)
Journal Article
Li, S., Peng, G., Xing, F., Zhang, J., & Zhang, B. (2021). Value co-creation in industrial AI: The interactive role of B2B supplier, customer and technology provider. Industrial Marketing Management, 98, 105-114. https://doi.org/10.1016/j.indmarman.2021.0
This research explores the interactive role of supplier, customer and technology company in business-to-business (B2B) marketing when they develop and use industrial artificial intelligence (AI). From a value co-creation perspective and following a s... Read More about Value co-creation in industrial AI: The interactive role of B2B supplier, customer and technology provider.