SME ICT Marketing Impact: A New Conceptual Model
(2020)
Presentation / Conference Contribution
Kurtzke, S., & Setkute, J. (2020). SME ICT Marketing Impact: A New Conceptual Model. In Proceedings of the European Marketing Academy
This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and med... Read More about SME ICT Marketing Impact: A New Conceptual Model.