The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting
(2019)
Journal Article
McCole, P., Ramsey, E., Kincaid, A., Fang, Y., & Li, H. (2019). The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting. Information Technology and People, 32(4), 781-801. https://doi.org/10.1
Varied accounts exist regarding the role of trust and satisfaction in online continuance intention and contexts within which this occurs. This paper considers the moderating effect of structural assurance on satisfaction and trust and trust and conti... Read More about The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting.