All Outputs (5)

Designing to engage a television audience: how are different media used in TV ident creation? (2015)
Journal Article
Macdonald, I. (2015). Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5(2), 139-153. https://doi.org/10.1108/aam-05-2014-0019

Purpose
 The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as drawing and model-making) in a hybrid with digital media can not only revi... Read More about Designing to engage a television audience: how are different media used in TV ident creation?.

Five Go To Mozambique. (2015)
Digital Artefact
Macdonald, I. (2015). Five Go To Mozambique

In 2014 five Graphic Design students went to Mossuril, a remote coastal town in north east Mozambique. They had designed branding and marketing materials for two projects set up by the charities the Teran Foundation and Breaking the Ice. One was to d... Read More about Five Go To Mozambique..

How can design education develop intercultural competencies for professional practice and global citizenship? (2015)
Presentation / Conference Contribution
Macdonald, I., & MacLeod, M. (2015). How can design education develop intercultural competencies for professional practice and global citizenship?.

Within the field of graphic design many contemporary designers and educators seek to challenge global corporate homogenization and the exploitation of developing countries (Rawsthorn 2013; Poynor 1999; McCoy 1994). The ‘First Things First 2000’ manif... Read More about How can design education develop intercultural competencies for professional practice and global citizenship?.

How can design students develop intercultural competencies using critical approaches to global consumerism? (2015)
Presentation / Conference Contribution
Macdonald, I., & MacLeod, M. (2015). How can design students develop intercultural competencies using critical approaches to global consumerism?.

Within the field of graphic design many contemporary designers and educators seek to challenge global corporate homogenization and the exploitation of developing countries (Rawsthorn 2013; Poynor 1999; McCoy 1994). The ‘First Things First 2000’ manif... Read More about How can design students develop intercultural competencies using critical approaches to global consumerism?.

Book review of 'Communication Design: Insights from the Creative Industries' (Yates and Price 2015) (2015)
Journal Article
Macdonald, I. (2015). Book review of 'Communication Design: Insights from the Creative Industries' (Yates and Price 2015). AD, 33-33

Derek Yates and Jessie Price’s book Communication Design: Insights from the Creative Industries is about designers who make a difference in the world. Its aim is to bridge the gap between education and emerging practices in communication design so th... Read More about Book review of 'Communication Design: Insights from the Creative Industries' (Yates and Price 2015).