Product innovation in events venues: directions, process and evaluation
(2012)
Journal Article
Hassanien, A., & Dale, C. (2012). Product innovation in events venues: directions, process and evaluation. Journal of Facilities Management, 10(4), 266-286. https://doi.org/10.1108/14725961211265738
Purpose – The purpose of this paper is to explore events venues management's attitudes and practices toward new product development and innovation within the event industry. Design/methodology/approach – The approach is a multiple case study of di... Read More about Product innovation in events venues: directions, process and evaluation.