Explanations of the decision to franchise in a non-traditional franchise sector: the case of the UK construction industry
(2000)
Journal Article
Watson, A., & Kirby, D. (2000). Explanations of the decision to franchise in a non-traditional franchise sector: the case of the UK construction industry. Journal of Small Business and Enterprise Development, 7(4), 343-351. https://doi.org/10.1108/EUM0000
This paper is part of on‐going research examining the growth of small and medium‐sized enterprises through franchising. It reports the findings of an exploratory investigation that examines why franchising is selected less frequently as a growth stra... Read More about Explanations of the decision to franchise in a non-traditional franchise sector: the case of the UK construction industry.