The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions
(2019)
Thesis
Urquhart, E. A. The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/Output/2090670
As a theoretical construct, co-creation has received significant attention in the service management field and is increasingly being applied to experiential industries such as tourism. Central to this emerging body of knowledge, is the presence of te... Read More about The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions.