All Outputs (4)

Exploring the Customer Trust Building Strategies used by Fintech Firms (2023)
Journal Article
Gesing Kalinowska, A., Khaleel, F., Avdukic, A., & Harte, P. (2023). Exploring the Customer Trust Building Strategies used by Fintech Firms. Journal of business and economics, 15(2),

The Fintech industry remains broadly un-regulated compared to their banking counterparts; however, Fintech firms are aware that customer trust plays a vital role in defining success and failure within this industry. In this paper, we discuss the meas... Read More about Exploring the Customer Trust Building Strategies used by Fintech Firms.

Success Determinants of Open Innovation Partnerships between Car Manufacturers and Start-Ups in Germany (2022)
Journal Article
Stache, E., Hauer, G., & Harte, P. (2022). Success Determinants of Open Innovation Partnerships between Car Manufacturers and Start-Ups in Germany. Social & Management Research Journal, 19(1), 165-183. https://doi.org/10.24191/smrj.v19i1.17569

In a context of saturated markets, increasing price pressure, growing competition, changing preferences and consumption patterns, the automotive industry is evolving into a diversified mobility industry. This disruptive transformation challenges Germ... Read More about Success Determinants of Open Innovation Partnerships between Car Manufacturers and Start-Ups in Germany.

Digital Transformation Challenges Successful Enterprises – an Exploration of the Collaboration of Marketing and Sales Department in German Organisations (2021)
Journal Article
Hauer, G., Naumann, N., & Harte, P. (2021). Digital Transformation Challenges Successful Enterprises – an Exploration of the Collaboration of Marketing and Sales Department in German Organisations. Innovation & Management Review, 18(2), 164-174. https:/

“Today, marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but in the new sense of satisfying customer needs” (Kotler, Armstrong, Harris, & Piercy, 2016, p. 5). This statement illustrates the discrepancies as... Read More about Digital Transformation Challenges Successful Enterprises – an Exploration of the Collaboration of Marketing and Sales Department in German Organisations.

An Exploration of the Impact of Industry 4.0 Approach on Corporate Communication in the German Manufacturing Industry (2018)
Journal Article
Hauer, G., Harte, P., & Kacemi, J. (2018). An Exploration of the Impact of Industry 4.0 Approach on Corporate Communication in the German Manufacturing Industry. International Journal of Supply Chain Management, 7(4), 125-131

The purpose of this study is to explore the impact of the Industry 4.0 approach on Corporate Communication in the German manufacturing industry. Industry 4.0 is currently one of the most discussed topics within the German industry with its aim to str... Read More about An Exploration of the Impact of Industry 4.0 Approach on Corporate Communication in the German Manufacturing Industry.