How cultural values influence sustainable consumption behavior? An empirical investigation in a non‐Western context
(2022)
Journal Article
Vighnesh, N. V., Balachandra, P., Chandrashekar, D., & Sawang, S. (2023). How cultural values influence sustainable consumption behavior? An empirical investigation in a non‐Western context. Sustainable Development, 31(2), 990-1007. https://doi.org/10.1
The current study aims to investigate the role of cultural values in shaping Sustainable consumption behavior in a non-Western setting. The primary data on cultural orientation and consumption of Information and Communication Technology (ICT) product... Read More about How cultural values influence sustainable consumption behavior? An empirical investigation in a non‐Western context.