Putting passion to work: Passionate labour in the fashion blogosphere
(2022)
Journal Article
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (2022). Putting passion to work: Passionate labour in the fashion blogosphere. European Journal of Marketing, 56(4), 1210-1231. https://doi.org/10.1108/EJM-08-2019-0642
Purpose This study aims to explore passionate labour in the fashion blogosphere and addresses two research questions: How does passion animate passionate labour? How does the emotion of passions and the discipline of labour fuse within passionate la... Read More about Putting passion to work: Passionate labour in the fashion blogosphere.