Exploratory study on the perceptions of event gamification on positive behavioral outcomes
(2021)
Journal Article
Sisson, A. D., & Whalen, E. A. (2022). Exploratory study on the perceptions of event gamification on positive behavioral outcomes. Journal of Hospitality and Tourism Insights, 5(5), 822-841. https://doi.org/10.1108/jhti-04-2021-0085
Purpose The value of the events industry is increasing worldwide. An essential component for successful events is creating a unique experience by offering gamification. A conceptual model is proposed, exploring pre-event game communication and its e... Read More about Exploratory study on the perceptions of event gamification on positive behavioral outcomes.