All Outputs (2)

Independent financial adviser (IFA)-based brand equity pyramid (2020)
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2020). Independent financial adviser (IFA)-based brand equity pyramid. Journal of Financial Services Marketing, 25, 53–64. https://doi.org/10.1057/s41264-020-00073-x

This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK financial services sector. Nine in-depth interviews with IFAs and nine in-depth corroboration... Read More about Independent financial adviser (IFA)-based brand equity pyramid.

An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach (2020)
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. (2020). An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach. Qualitative Market Research: An International Journal, 23(4), 821-841. https://

Purpose This study aims to investigate the applicability of Ritter’s (2000) framework of interconnectedness in a triadic relationship between a provider, intermediaries and customers, and to extend the framework by considering how the state of the re... Read More about An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach.