Event Venue Satisfaction and Its Impact On Sponsorship Outcomes
(2017)
Journal Article
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017). Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management, 21(3), 319-331. https://doi.org/10.3727/152599517x14942648527536
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increasing importance of the role of the venue in event planning, there is still... Read More about Event Venue Satisfaction and Its Impact On Sponsorship Outcomes.