All Outputs (2)

Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. (2013)
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013). Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92

With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the previous generation, the Baby Boomers. The purpose of this qualitative stud... Read More about Runway logic: "Y" generation Y prefer fashion brand over country-of-origin..

Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. (2013)
Journal Article
Williams, J., & Omar, M. (2013). Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1, 59-71

Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of Value Flame at the Base of the Pyramid - VFBOP (Wil-liams, et al., 2011).... Read More about Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods..