Using qualitative methodologies to understand behaviour change
(2012)
Journal Article
Logie-MacIver, L., Piacentini, M. G., & Eadie, D. (2012). Using qualitative methodologies to understand behaviour change. Qualitative Market Research: An International Journal, 15, 70-86. https://doi.org/10.1108/13522751211192008
Purpose – The purpose of this paper is to explore the use of qualitative approaches to add depth and insight to understanding concerning the issues involved when consumers try to make changes in their behaviour. The context of this study is people tr... Read More about Using qualitative methodologies to understand behaviour change.