Witch City's ‘Haunted Happenings’: Managing Authenticity and Edutainment in Salem, Massachusetts
(2023)
Book Chapter
Stewart, H., Todd, L., & Ali-Knight, J. (2023). Witch City's ‘Haunted Happenings’: Managing Authenticity and Edutainment in Salem, Massachusetts. In G. Rossetti, B. Wyatt, & J. Ali-Knight (Eds.), Festivals and Edutainment (26-40). Routledge. https://d
The infamous Salem Witch Trials resulted in the deaths of 20 innocent Puritans accused of witchcraft in 1692. Today, Salem, Massachusetts, has positioned itself as a modern-day Halloween Town where a ‘Disneyfied’ interpretation of its tragic history... Read More about Witch City's ‘Haunted Happenings’: Managing Authenticity and Edutainment in Salem, Massachusetts.