Countering brandjacking in the digital age... and other hidden risks to your brand
(2013)
Book
Hofman, C., & Keates, S. (2013). Countering brandjacking in the digital age... and other hidden risks to your brand. Springer. https://doi.org/10.1007/978-1-4471-5580-5
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of the... Read More about Countering brandjacking in the digital age... and other hidden risks to your brand.