Gastro-tourism as destination branding in emerging markets.
(2014)
Journal Article
Williams, H. A., Williams, R. L., & Omar, M. (2014). Gastro-tourism as destination branding in emerging markets. International Journal of Leisure and Tourism Marketing, 4(1), 1-18. https://doi.org/10.1504/IJLTM.2014.059257
Food related gastro-tourism refers to the pursuit of appealing, authentic, memorable culinary experiences of all kinds, while traveling internationally, regionally or even locally. For gastro-tourists, food is the focus and the motivation for the tr... Read More about Gastro-tourism as destination branding in emerging markets..