Upsurges of Consumer Brand Loyalty towards Online Travel Websites: Case of booking.com
Presentation / Conference Contribution
Chaichi, K., John, L., Sebian, B., & Maritz, G. (2023, May). Upsurges of Consumer Brand Loyalty towards Online Travel Websites: Case of booking.com. Paper presented at Consumer Behaviour in Tourism Symposium 2023, Breda, The Netherlands
In the last decade, the internet has radically changed the hospitality tourism industry. (Pencarelli, 2020; Chiang, 2020; Capriello & Riboldazzi, 2020). The internet has become a Powerful tool for communication and sales for travel companies. Online... Read More about Upsurges of Consumer Brand Loyalty towards Online Travel Websites: Case of booking.com.