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Context congruence: How associative learning modulates cultural evolution (2023)
Journal Article
Tamariz, M., Papa, A., Cristea, M., & McGuigan, N. (2023). Context congruence: How associative learning modulates cultural evolution. PLOS ONE, 18(4), Article e0282776. https://doi.org/10.1371/journal.pone.0282776

The adoption of cultural variants by learners is affected by multiple factors including the prestige of the model and the value and frequency of different variants. However, little is known about what affects onward cultural transmission, or the choi... Read More about Context congruence: How associative learning modulates cultural evolution.