Marketing small hotels on the World Wide Web
(1999)
Journal Article
Morrison, A. M., Taylor, S., Morrison, A. J., & Morrison, A. D. (1999). Marketing small hotels on the World Wide Web. Information Technology and Tourism, 2(2), 97-113
Small hotels face an uphill battle, as the larger hotel companies become more dominant in die marketplace. The Internet and World Wide Web may offer the small hotelier a lifeline for business survival. Through a study of a group of small hotels in Sc... Read More about Marketing small hotels on the World Wide Web.