Achieving a strategic sales focus: contemporary issues and future challenges.
(2016)
Book
Le Meunier-FitzHugh, K., & Douglas, T. (2016). Achieving a strategic sales focus: contemporary issues and future challenges. Oxford University Press
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to be... Read More about Achieving a strategic sales focus: contemporary issues and future challenges..