Using food labels to evaluate the practice of nudging in a social marketing context
(2016)
Journal Article
Soraghan, C., Thomson, E., & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893
Objectives Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context. Background With the explosion of social marketing, the goal of marketing has shifted from simply selling products,... Read More about Using food labels to evaluate the practice of nudging in a social marketing context.