The Internationalisation of Scottish luxury SMEs and the development of Lifestyle Retailing in Malaysia
(2019)
Thesis
Sabaruddin-Smith, N. The Internationalisation of Scottish luxury SMEs and the development of Lifestyle Retailing in Malaysia. (Thesis). Glasgow Caledonian University. http://researchrepository.napier.ac.uk/Output/2612198
Purpose – This study aims to critically examine the internationalisation process of Scottish luxury SMEs in the Malaysian market. To achieve this aim, research objectives were formulated examining Malaysia’s development in terms of luxury fashion and... Read More about The Internationalisation of Scottish luxury SMEs and the development of Lifestyle Retailing in Malaysia.