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All Outputs (7)

They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. (2008)
Book
Omar, M., & Lewrick, M. (2008). They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University

There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry selected for involvement in overseas markets. Equally there is evidence to sugg... Read More about They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets..

Enhancing the Experience of Chinese Students in UK Higher Education - Lessons from a Collaborative Project. (2008)
Book
(2007). M. Foster (Ed.), Enhancing the Experience of Chinese Students in UK Higher Education - Lessons from a Collaborative Project. SEDA

This SEDA Special takes an international theme, addressing the experiences of Chinese students studying higher education courses both in the UK and on collaborative programmes with British universities in China. Using the results of an innovative and... Read More about Enhancing the Experience of Chinese Students in UK Higher Education - Lessons from a Collaborative Project..

Risk Management Practices of SMEs. Evaluating and Implementing Effective Risk Management Systems (2008)
Book
Henschel, T. (2008). Risk Management Practices of SMEs. Evaluating and Implementing Effective Risk Management Systems. Erich Schmidt

For SMEs, the establishment of a risk management system is essential to their survivial, since it affects their ability to continue to receive credit from banks. When rating a SME, the lending bank will also assess the proper implementation of a risk... Read More about Risk Management Practices of SMEs. Evaluating and Implementing Effective Risk Management Systems.

Managing Visitor Attractions (2008)
Book
Fyell, A., Garrod, B., Leask, A., & Wanhill, S. (Eds.). (2008). Managing Visitor Attractions. Elsevier

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understo... Read More about Managing Visitor Attractions.