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All Outputs (20)

Assessing confidence in the Chinese learner. (2004)
Presentation / Conference Contribution
Bruce, S. D. (2004, January). Assessing confidence in the Chinese learner. Paper presented at 8th CAA Conference, Loughborough: Loughborough University, Loughborough University, Loughborough, United Kingdom

This short paper firstly examines the cultural issues of confidence-based assessment by observing a Chinese learner group completing a multiple choice test in English as a Foreign Language (EFL). The results show no indication that the Chinese studen... Read More about Assessing confidence in the Chinese learner..

Pricing Heritage: Are they really doing it better over there? (2004)
Presentation / Conference Contribution
Leask, A. (2004, September). Pricing Heritage: Are they really doing it better over there?. Presented at Practical Challenges for the Museum and Heritage Sector,, University of Greenwich, London

No abstract available.

An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels (2004)
Presentation / Conference Contribution
Kim, D., Morrison, A., Taylor, S., & Lee, J. (2004, June). An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels. Paper presented at Tourism State of the Art II, Glasgow, UK

This study is to identify the typical roles and objectives of printed and the Internet advertising exploring the advantages and disadvantages for use in hospitality and tourism marketing. The data were obtained from the Web survey focused on the char... Read More about An exploratory study of the roles and effectiveness of advertising channels: Printed versus Internet in marketing hotels.

Classical culture in the post-Roman Rhône Valley (2004)
Presentation / Conference Contribution
Dodd, L. (2004, April). Classical culture in the post-Roman Rhône Valley. Presented at University of Glasgow Classics Research Seminar Series

An examination of the position of Latin literary culture in the Rhône Valley in the period 475-550, with particular attention to Avitus of Vienne and Caesarius of Arles.

Applying user testing data to UEM performance metrics. (2004)
Presentation / Conference Contribution
Chattratichart, J., & Brodie, J. (2004). Applying user testing data to UEM performance metrics. In CHI EA '04 CHI '04 Extended Abstracts on Human Factors in Computing Systems, 1119-1122. doi:10.1145/985921.986003

The lack of standard assessment criteria for reliably comparing usability evaluation methods (UEMs) is an important gap in HCI knowledge. Recently, metrics for assessing thoroughness, validity, and effectiveness of UEMs, based on user data, have been... Read More about Applying user testing data to UEM performance metrics..