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All Outputs (4576)

The Impact of Pfizer's Social Media Engagement During COVID-19 (2023)
Journal Article
Platania, F., Hernandez, C. T., Appio, F., & Mora, L. (2024). The Impact of Pfizer's Social Media Engagement During COVID-19. IEEE Transactions on Engineering Management, 71, 9526-9539. https://doi.org/10.1109/tem.2023.3290699

The aim of this article is to study the impact of social media engagement and public attention on Pfizer during the COVID-19 pandemic. Our study focuses on Twitter to investigate Pfizer's social media activity and engagement during the pandemic. We a... Read More about The Impact of Pfizer's Social Media Engagement During COVID-19.

A Conceptual Model of Parasocial Teaching Practice (2023)
Presentation / Conference Contribution
Kurtzke, S. (2023, July). A Conceptual Model of Parasocial Teaching Practice. Paper presented at Academy of Marketing Science World Marketing Congress 2023, University of Kent, Canterbury, UK

Scenario Planning and Futures Thinking Global Project (2023)
Presentation / Conference Contribution
Crawford, M. (2023, July). Scenario Planning and Futures Thinking Global Project. Presented at Scenario Planning and Foresight 2023, University of Warwick

I led a special session that presented our global project to conference attendees. The project includes an edited, peer reviewed book, podcast, and network for future workshops and public engagement opportunities. The special session included discuss... Read More about Scenario Planning and Futures Thinking Global Project.

Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling (2023)
Presentation / Conference Contribution
Naughton, P. (2023, July). Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling. Paper presented at 24TH AMS World Marketing Congress 2023, University of Kent - Canterbury, UK

The aim of this study is to identify consumer segments based on the importance attributed to labelling information on the health, environmental and ethical, and sensory attributes of PBMS. The research builds on previous attitudinal studies by using... Read More about Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling.

There Is No Such Thing As Unbiased Scenario Planning (2023)
Presentation / Conference Contribution
Crawford, M. (2023, July). There Is No Such Thing As Unbiased Scenario Planning. Paper presented at Scenario Planning and Foresight 2023, University of Warwick

A series of lab and field studies were conducted with managers, executives, and postgraduate students to test the hypothesis that an emotional priming effect exists within any given scenario planning workshop (Crawford, 2021). The studies show that p... Read More about There Is No Such Thing As Unbiased Scenario Planning.

The Absent Voice: an examination of the experiences of women in Scottish civil courts in child contact cases involving domestic abuse (2023)
Thesis
Baker, G. C. The Absent Voice: an examination of the experiences of women in Scottish civil courts in child contact cases involving domestic abuse. (Thesis). Edinburgh Napier University

The Absent Voice is a qualitative examination of the application of the law on domestic abuse and child contact in Scottish family courts. Findings drawn from its interpretivist methodological approach offer a new understanding of practices and proce... Read More about The Absent Voice: an examination of the experiences of women in Scottish civil courts in child contact cases involving domestic abuse.

Impact of Organisational Culture on the Financial and Non-Financial Performance and the Moderating role of the Environment (2023)
Thesis
Malik, S. Impact of Organisational Culture on the Financial and Non-Financial Performance and the Moderating role of the Environment. (Thesis). Edinburgh Napier University

The academic literature signifies a relationship between corporate culture and performance, particularly for those firms that strive in gaining competitive advantage and long-term effectiveness. Employees with various cultural backgrounds, nationalit... Read More about Impact of Organisational Culture on the Financial and Non-Financial Performance and the Moderating role of the Environment.

Informational Value and Abnormal Stock Returns: An Event Study of EU-Wide Stress Tests from 2010 to 2018 (2023)
Thesis
Gauer, K. Informational Value and Abnormal Stock Returns: An Event Study of EU-Wide Stress Tests from 2010 to 2018. (Thesis). Edinburgh Napier University

Since the global financial crisis (2007-2009), supervisory stress testing has become increasingly important. Previous studies of banks’ abnormal stock returns in response to EU-wide stress test results have produced inconsistent and contradictory res... Read More about Informational Value and Abnormal Stock Returns: An Event Study of EU-Wide Stress Tests from 2010 to 2018.

The Awareness of Biases in our Intuition: Understanding Influences on Decision-Making in User-Centred Agile Requirements Engineering (2023)
Thesis
Krombholz, R. The Awareness of Biases in our Intuition: Understanding Influences on Decision-Making in User-Centred Agile Requirements Engineering. (Thesis). Edinburgh Napier University

During recent decades, software development in all industries has experienced an impactful change from feature focused and sequentially planned to usercentred and agile approaches. Reasons are continuously evolving technologies and with it fast chang... Read More about The Awareness of Biases in our Intuition: Understanding Influences on Decision-Making in User-Centred Agile Requirements Engineering.

Risk Management of the “Belt and Road Initiative” Projects – An Empirical Study on Investments of the Chinese State- Owned-Banks in the Region (2023)
Thesis
Kong, L. Risk Management of the “Belt and Road Initiative” Projects – An Empirical Study on Investments of the Chinese State- Owned-Banks in the Region. (Thesis). Edinburgh Napier University

This thesis attempts to examine the current risk issues of state-owned banks for their involvement in the ‘Belt and Road’ projects, and to develop a unique risk management framework. It is found in the literature that financial policies and intermedi... Read More about Risk Management of the “Belt and Road Initiative” Projects – An Empirical Study on Investments of the Chinese State- Owned-Banks in the Region.

Digital Marketing in Small and Medium Enterprises: Evidence from the Industrial Supplies Sector in Singapore (2023)
Thesis
Chin, K. Y. Digital Marketing in Small and Medium Enterprises: Evidence from the Industrial Supplies Sector in Singapore. (Thesis). Edinburgh Napier University

In this digital age, technology has affected many company businesses, including small and medium enterprises (SMEs). From the perspective of resource-based theory (RBT), SMEs inherently possess limited resources reducing the companies’ competitivenes... Read More about Digital Marketing in Small and Medium Enterprises: Evidence from the Industrial Supplies Sector in Singapore.

Fired Up, Not Burnt Out: An Exploration of Resilience Behaviours in Third Sector Leadership (2023)
Thesis
Armstrong, P. A. Fired Up, Not Burnt Out: An Exploration of Resilience Behaviours in Third Sector Leadership. (Thesis). Edinburgh Napier University

This thesis explores resilience behaviours in Third Sector leadership. It first considers what leaders identify as resilience, then explores which perceived behaviours impact on resilience. From the findings and analysis of this exploration, conclusi... Read More about Fired Up, Not Burnt Out: An Exploration of Resilience Behaviours in Third Sector Leadership.

Talent Management in the Jamaican BPO Industry: A phenomenological study of relationship challenges and prospects (2023)
Thesis
Blackwood, J. A. Talent Management in the Jamaican BPO Industry: A phenomenological study of relationship challenges and prospects. (Thesis). Edinburgh Napier University

Talent Management (TM) is viewed as a key driver of competitive advantage. Yet a continued focus on tangible TM outcomes serves to ignore its unintended consequences, specifically on employee relationships. This study aims to explore how TM contribut... Read More about Talent Management in the Jamaican BPO Industry: A phenomenological study of relationship challenges and prospects.

The Lost Cohort: A Phenomenological Study of mainstream officer development within the Royal Air Force (2023)
Thesis
Macpherson, C. J. The Lost Cohort: A Phenomenological Study of mainstream officer development within the Royal Air Force. (Thesis). Edinburgh Napier University

This thesis reports on a phenomenological study into the development of mainstream officers within the Royal Air Force (RAF) and explores what training and education opportunities are available to those not selected for executive streaming. The study... Read More about The Lost Cohort: A Phenomenological Study of mainstream officer development within the Royal Air Force.

Barriers and Enablers to a Circular Economy in Small Island Destinations: The Case of the Orkney Islands, Scotland (2023)
Thesis
Sciacca, A. Barriers and Enablers to a Circular Economy in Small Island Destinations: The Case of the Orkney Islands, Scotland. (Thesis). Edinburgh Napier University

The tourism sector is often the main socio-economic activity for islands whilst representing a source of negative impacts. The circular economy (CE), in this sense, is increasingly considered a promising approach to tourism sustainability in such set... Read More about Barriers and Enablers to a Circular Economy in Small Island Destinations: The Case of the Orkney Islands, Scotland.

An Exploration of Integrated Reporting and Its Applicability: A Stakeholder Perspective (2023)
Thesis
Zhou, T. An Exploration of Integrated Reporting and Its Applicability: A Stakeholder Perspective. (Thesis). Edinburgh Napier University

Integrated reporting (IR) is an emerging corporate practice shaped by market forces and regulations. The organisations (IIRC, 2021; IDSA, 2016) and scholars (Abeysekera, 2013; Branwijck, 2012; and Eccles & Krzus, 2010) developed the five IR approache... Read More about An Exploration of Integrated Reporting and Its Applicability: A Stakeholder Perspective.

Beyond the Digital Foodscape: Scottish-based Foodies’ use of social media influencers to explore and choose food (2023)
Thesis
Marshall, K. N. Beyond the Digital Foodscape: Scottish-based Foodies’ use of social media influencers to explore and choose food. (Thesis). Edinburgh Napier University

The aim of this research is to investigate the effect of social media influencers (SMI) on Scottish-based consumers’ food choices and foodbased identity. Social media influencers (SMIs) are prominent opinion leaders of digital foodscape whose influen... Read More about Beyond the Digital Foodscape: Scottish-based Foodies’ use of social media influencers to explore and choose food.

The Impossible Dream? Achieving Public Value in Tourism (2023)
Presentation / Conference Contribution
Anastasiadou, C., & McMillan, J. (2023, July). The Impossible Dream? Achieving Public Value in Tourism. Paper presented at Surrey 2023 Conference: Bringing hospitality, tourism, transport and events back for good, University of Surrey, Guildford, UK

What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media (2023)
Presentation / Conference Contribution
Rezai, K., Mercer-Jones, E., Thompson, J., Tjandra, N., Igarashi, R., & Naughton, P. (2023, July). What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media. Presented at 2023 Academy of Marketing Conference, Birmingham, UK

With concerns growing regarding the impact of social media on teenage girls, this paper explores teenage girls’ lived experiences of using social media. This research was co-created with an educational Community Interest Company (CIC) consisting of i... Read More about What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media.