An examination of strategic leadership in a dynamic context: The case of the German automobile manufacturer, BMW
(2020)
Thesis
Clarenbach, U. An examination of strategic leadership in a dynamic context: The case of the German automobile manufacturer, BMW. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2709071
BMW was first founded in 1916 and has more than 100 years of history within the global automotive industry (Lechner, 2020). There have been many events that have presented the business with extraordinary challenges (Krüger, 2019), but the current cha... Read More about An examination of strategic leadership in a dynamic context: The case of the German automobile manufacturer, BMW.