The Effectiveness of Convention and Exhibition Websites A Transatlantic Comparison and Future Scenario
(2005)
Journal Article
Myung, S., Morrison, A. M., & Taylor, J. S. (2005). The Effectiveness of Convention and Exhibition Websites A Transatlantic Comparison and Future Scenario. Tourism Recreation Research, 30(3), 49-59. https://doi.org/10.1080/02508281.2005.11081486
Meeting planners are now frequently using the Web as a resource for finding site information, while the Internet has also become increasingly important on the supply side of the convention and exhibition business as a marketing tool. Meeting planners... Read More about The Effectiveness of Convention and Exhibition Websites A Transatlantic Comparison and Future Scenario.