Internal Employer Branding in Global Organisations: An Identity Perspective
(2021)
Presentation / Conference Contribution
Sinclair, K., Martin, G., & Bushfield, S. (2021). Internal Employer Branding in Global Organisations: An Identity Perspective. Academy of Management Proceedings, 2021(1), 16430. https://doi.org/10.5465/ambpp.2021.16430abstract
An increasing number of organizations are turning to employer branding to attract and recruit potential applicants, as well as engage and retain existing employees. But what we know about the impact of employer brands on current employees and their o... Read More about Internal Employer Branding in Global Organisations: An Identity Perspective.