All Outputs (2)

Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method (2024)
Book Chapter
Kurtzke, S., & Brodie, J. (2024). Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method. In Leading Global Excellence in Pedagogy: Augmenting Teaching Excellence: Embracing the future of Education with AI and Emerging Tec

In the wake of the rapid rise of Generative AI (GAI) since the end of 2022, this paper focuses on the rapidly emerging need to upskill academics working in higher education (HE) in Artificial Intelligence (AI) and more broadly integrate AI literacy i... Read More about Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method.

Contemporary and Emerging Content Marketing Trends (2023)
Book Chapter
Kurtzke, S. (2023). Contemporary and Emerging Content Marketing Trends. In A. Krowinska, C. Backhaus, B. Becker, & F. Bosser (Eds.), Digital Content Marketing: Creating Value in Practice. London: Routledge. https://doi.org/10.4324/9781003346500-12

As technology is evolving, so is content marketing. This final chapter considers contemporary and emerging content marketing trends. It is difficult to predict exactly how content marketing will develop in years to come, as this will depend on a vari... Read More about Contemporary and Emerging Content Marketing Trends.