Engaging with Generation Y at Museums
(2012)
Book Chapter
Leask, A., & Barron, P. (2012). Engaging with Generation Y at Museums. In M. Smith, & G. Richards (Eds.), The Routledge Handbook of Cultural TourismTaylor & Francis. https://doi.org/10.4324/9780203120958.ch50
Museums form a significant proportion of the cultural tourism offering in many destinations across the world. They ‘serve the functions of collection, research and exhibition, as well as education and recreation’ (Sheng and Chen 2011: 53) meaning tha... Read More about Engaging with Generation Y at Museums.