All Outputs (2)

Let us talk about something: The evolution of e-WOM from the past to the future (2022)
Journal Article
Akbari, M., Foroudi, P., Zaman Fashami, R., Mahavarpour, N., & Khodayari, M. (2022). Let us talk about something: The evolution of e-WOM from the past to the future. Journal of Business Research, 149, 663-689. https://doi.org/10.1016/j.jbusres.2022.05.061

Because e-WOM is one of the useful digital marketing elements for any organization, a better understanding of its process will help individuals take more advantage of this concept. e-WOM enables individuals to form relationships with firms, brands, a... Read More about Let us talk about something: The evolution of e-WOM from the past to the future.

Sharing Your Assets: A Holistic Review of Sharing Economy (2021)
Journal Article
Akbari, M., Foroudi, P., Khodayari, M., Zaman Fashami, R., Shahabaldini Parizi D, Z., & Shahriari, E. (2022). Sharing Your Assets: A Holistic Review of Sharing Economy. Journal of Business Research, 140, 604-625. https://doi.org/10.1016/j.jbusres.2021.11.027

Even though academics and practitioners extensively apply the notion of the sharing economy (SE), the conceptualization and the literature construction remained disjointed and dispersed due to the lack of a rigorous attempt to understand the core con... Read More about Sharing Your Assets: A Holistic Review of Sharing Economy.